Julie Burchill Julie Burchill

Dining, swimming, therapy: why is everyone obsessed with going ‘wild’?

The word has become yet another sanctimonious nag

issue 08 February 2020

‘Wild’ used to be one of my favourite words. It was in all the songs I loved best — ‘Walk on the Wild Side’, ‘Wild Thing’, ‘Born to Be Wild’. How times have changed. Wild — once meaning brave, bold, reckless — is now yet another sanctimonious nag.

Everyone seems to want to get in touch with their wild side. Dark green is the new black. Even vulgar Channel 5 has given us Ben Fogle: New Lives in the Wild, in which he ‘travels to remote corners of the globe to experience extreme lifestyles with those who have left modern-day amenities behind’.

If you can’t persuade a TV company to bankroll you flying around the world, for as little as £450 you can enjoy two nights of ‘trails and day programmes’ in Essex — or ‘wilderness therapy’, as walking about outside is now branded.

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