Rory Sutherland Rory Sutherland

Did the behavioural scientists have a point?

(Getty Images) 
issue 23 May 2020

For all the abuse heaped on the Behavioural Insights Team early in the crisis, let’s not forget that the only three immediate solutions proposed by the combined ranks of the scientific establishment were, um, behavioural. People were encouraged to wash their hands with soap for 20 seconds, to stay home where possible and to keep two metres away from those outside their household.

And we adopted this advice in our millions, long before any mandate had been issued. It would be wrong, when modelling the spread of this disease, to overlook the effect of voluntary preemptive action. My last visit to London was on 12 March, 11 days before we were made to stay indoors. It was already a ghost town. Some elderly relatives had been self-isolating from the beginning of the month. A few multinationals banned all air travel from late February.

This does not mean the lockdown was irrelevant of course.

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