Monday
Who would have thought thrift could be so much fun! Am having a ball teaching working people to be careful with their money as part of our ‘Live Life For Less’ campaign. Obviously we can’t actually cut the cost of living or mess about with interest rates and inflation (we’re not going there again!) so the next best thing is to teach people to be a bit more responsible with the cash they have. Buy slightly smaller plasma TVs, one 4×4 per family, that sort of thing.
Nigel suggested it would be more hard-hitting if we called it ‘Poor people — know your limits’, but Jed doesn’t want to upset our new working-class supporters by being too confrontational. I think the approach we’ve settled on is quite tactful — simply reminding people to do their weekly shop at a nice local farmer’s market instead of Iceland! I’m sure they will be instant converts when they see how much they can save on essentials like Normandy Camembert and extra-virgin olive oil if they opt for artisan street fayres.
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