Tim Laurence

Diary – 8 November 2018

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Jaguar’s disastrous makeover has left many people wondering if it isn’t April Fool’s Day. It’s not, of course. After 89 years of success with pale, stale males, Jaguar – which is relaunching as an electric-only brand – has decided a new clientele is in order. Jaguar is gambling on attracting a younger, urban Progressive customer

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