Two or three times a week, some radio or television programme telephones, usually in search of a soundbite. That I should be so lucky, you may say. How flattering. Yes, but nobody ever mentions money. The ability to turn a phrase is the only marketable skill a journalist possesses. No newspaper would ask a professional writer to produce even a couple of hundred words without mentioning a fee, however modest. Yet broadcast producers do this to hundreds of us every day. The assumption is that we will perform for the mere thrill of gaining access to the airwaves. Politicians, of course, are always up for it. Why should the rest of us be? Factual broadcasting is at a low ebb partly because it is pitifully underfunded. Contrast the parsimonious attitude of current affairs with that of the showbiz end of the trade. A BBC TV chat show rang when I was promoting a book, suggested that I should appear, and asked if a four-figure fee would be acceptable.
Max Hastings
Diary – 14 December 2002
The former editor of the Telegraph bemoans the poverty of the soundbite culture
issue 14 December 2002
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