Blackpool
People sometimes compare the Daily Telegraph and the Conservative party. Watching the heaving sea from the Imperial Hotel in my last week as editor of the above, I do the same. In 1993, two years before I took the job, Rupert Murdoch began a price war. He cut the price of the Times from 45p to 30p. His principal aim was to knock the Daily Telegraph off its perch as market leader. In September this year, exactly ten years after it began, the war effectively ended. Mr Murdoch put up the price of the Times on Saturday to that of the Telegraph. Although the cost of war to the Telegraph was high, we won. The circulation gap between the two titles has long stuck at 300,000 in our favour. The Daily Telegraph stays well on top and the Times has had to retreat.
In 1994, Tony Blair began a price war against the Conservative party.
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