Sarah Sands

Diary – 1 March 2003

Revealed: The reason why print journalists stay off-screen

issue 01 March 2003

I have written a novel about Middle England’s love affair with female newsreaders. I was struck by a survey which showed that viewers of these grave messengers of world events could remember only the first 30 seconds of what was said. The women newsreaders really are talking heads. My implicit thesis is that press journalists are superior to broadcasters: they are all form and no content; we are all content and no form.

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