Rory Sutherland Rory Sutherland

Design for the disabled and you can’t go wrong

Things created specifically for people with disabilities often end up being valuable to many more people

issue 16 December 2017

About 30 years ago, BT introduced a telephone handset with enormous keys. It was intended for people with serious visual impairment. Unexpectedly, it became their bestselling phone.

There is a reason for this. The millions of people who wear spectacles or contact lenses typically remove them at night, making the normal tiny keys impossible to read on a bedside phone.

Things designed specifically for people with disabilities often end up being valuable to many more people than originally planned. Most of us are effectively disabled some of the time. Wheelchair ramps at airports and stations are not only useful if you are in a wheelchair, they are also useful for wheeling heavy luggage. Likewise, it isn’t only the blind who find it handy that shampoo bottles open at the top and conditioner bottles at the bottom; I have fairly good eyesight normally, but in a shower I can’t read a bloody thing.

Get Britain's best politics newsletters

Register to get The Spectator's insight and opinion straight to your inbox. You can then read two free articles each week.

Already a subscriber? Log in

Comments

Join the debate for just $5 for 3 months

Be part of the conversation with other Spectator readers by getting your first three months for $5.

Already a subscriber? Log in