One of the new cliches of American politics is that progressives need their own Joe Rogan. The comedian turned podcaster has an audience that is four-fifths male and 51 per cent aged 18-34, and it has not escaped the Democrats’ notice that, while women aged 18 to 29 voted overwhelmingly for Kamala Harris, men in the same age group went narrowly for Donald Trump. This tracks with pre-election research which showed a majority of Rogan listeners, regardless of sex or age, planned to vote Republican while only a quarter intended to back the Democrats. Rogan himself endorsed Trump, crediting Elon Musk for making ‘the most compelling case for Trump you’ll hear’. Since Rogan is America’s most popular podcaster, with 14.5 million followers on Spotify, surely it makes sense that Democrats would want their own Pied Piper to the himbos and gymbros of Gen-Z.
Democrats need a different message and a different medium
Well, his name was Joe Rogan.
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