Location, location, location is the estate agent’s mantra when asked to define what makes a property hot – or not. But these days where your house sits on the digital highway can also prove crucial to luring prospective buyers.
It’s no secret that the rollout of super-fast broadband and mobile connectivity in the UK has been beset by delays – the goalposts set by successive governments have been moved several times over the years, due to various (buffering?) issues.
But does being able to binge at will on the HD version of the latest TV series, or having the ability to do your entire grocery shop on a 300Mbps connection, really influence people’s decisions when buying a house?
According to the results of Knight Frank’s Buyer Survey – which canvassed the views of over 500 prospective buyers across the UK – the answer is a resounding yes.
Nearly half of the respondents to the survey said they would be more likely to buy a house in an area with good internet connectivity or superfast broadband.
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