Simon Hoggart

December Wine Club | 5 December 2013

A good wine, as I say in my book Life’s Too Short To Drink Bad Wine (now in a new, revised, nifty-looking edition) is a wine you like drinking. Which sounds obvious, but isn’t; a lot of people seem to suspect that there are objectively ‘good’ wines, and if they haven’t been inducted into that mystery, it demonstrates their ignorance. In fact, if you truly enjoy a £3.99 bottle, you’ll save a lot of money. But it can’t make you oblivious to the delights of something finer.

Take the Beaujolais in this offer. You might drink a Beaujolais Nouveau (now in some of our more outdated bars) and take pleasure in it. But once you have -sampled the Juliénas here, with its ripe fruit, its -evanescent perfume all held together by a gentle undertone of earthiness, you will I think be converted. And since this beauty is discounted, a bottle costs roughly half what you would pay for a greatly inferior, paint-stripper nouveau in a restaurant or pub.

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