Q. As a novice user of Instagram I was flattered at how quickly I gathered followers – 200 already. Many of these are old friends of 40 years or more who I never get to see, partly because my circumstances have changed – very much for the better – and I have moved out of London. Although I say it myself, I have posted 16 stunning videos, which have been viewed multiple times, but I am averaging only 12 ‘likes’ per post. Mary, how should I interpret this traffic?
— M.N., Bridport, Dorset
A. Unless you are selling something, and your Instagram is designed to drive commercial traffic, you should restrain your impulse to boast. Bear in mind that fellow Instagram converts of your age group will be posting similar stunning videos. Even when old friends are well-disposed towards (rather than envious of) one, there is such a thing as stunning-video fatigue.
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