Q. I import a range of very high-quality food products from Europe into the UK. They are regarded as the best in the market and have a well-proven record in European stores, but the buyer at a well-known ‘upmarket’ supermarket is elusive. When I try to get in touch, he claims to be busy and, in the last instance, dismissively advised me to send some samples with a business card. If I do that, I will have lost the opportunity for a meeting in which I could grab his attention.
— G.L., address withheld
A. Counter his mental laziness with a four-pronged attack. Let’s call your products the Coup de Gout range and the upmarket supermarket Primary Palate. Co-ordinate a widespread network of friends to ring the managers of their local branches of Primary Palate to request Coup de Gout products. A separate loyalty card-holding network should email Primary Palate to make the same request.
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