Q. In the last few days I have opened six separate letters asking for sponsorship for the London Marathon. Each one comes from either a godchild, a relation or a child of a really close friend. I think £100 is about the going rate but I can only afford £100, not £600. I cannot sponsor one and not the others. What do you suggest, Mary?
P.Z., London SW15
A. It is time the junior generation had a reality check, so have no qualms about replying with the news that you are having to divide your London Marathon budget equally between all the applicants. Enclose a cheque for £16.65 and make no apology. Do praise them for competing but remember that, for the runner, the mental participation of the sponsors is just as relevant as the sum of money raised for good causes.
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