Oh dear. Today at PMQs, George Osborne could not resist boasting about the government’s new enterprise tsar, Sir Alan Sugar. When asked whether he could confirm reports that The Apprentice star would be assisting the government, the Chancellor replied that this was the case — after Sugar had recently told Labour they were ‘fired’.
However, for all their glee at the celebrity appointment, Mr S suspects Cabinet members should refrain from getting too excited. When Andrew Neil asked Matthew Hancock on the Daily Politics why he thought Sugar was such an expert on business, the minister seemed lost for words:
AN: I just wonder why you politicians are so obsessed with him. What’s been his greatest business achievement?
MH: Well, he’s started a long time ago… well, he started in tech in the eighties, he’s been in property
AN: Yeah, how did that go?
MH: But he’s also involved now in meeting all sorts of business people
AN: We all meet all sorts of business people
What’s more, a quick search of Sugar’s name and plenty of embarrassing comments come up for the Tories.
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