David Cameron gets bullish on European elections: but what’s his clean-up plan?

David Cameron has now decided that rather than pretend Ukip don’t exist, he’s going to attack them, and do so repeatedly. This morning on BBC Breakfast, the Prime Minister remarked that ‘we’ve seen some extraordinary statements from Ukip financial backers and candidates and I think it does go to the issue of the competence of the party: what on earth are they doing selecting people and allowing people like this to be in their party’.

But the Prime Minister didn't just attack the 'people like this' who he clearly feels prove his old theory about fruitcakes without him needing to repeat those insults. He also tried to reason with voters about whether they should have an angry moment in the European elections, or whether their vote is still important.