The Tories are on a mission to brand themselves the Workers’ Party while Labour messes about with its leadership contest. The party has got the energetic Robert Halfon as its Deputy Chairman, and he is fizzing with ideas on how to improve the Conservative appeal to working class voters to the extent that they start seeing the Tories as their natural home, not Labour. Labour types might scoff, but if the past few months have taught us anything, it’s that you cannot take ‘your’ voters for granted as staying ‘yours’, with Scotland being the prime example.
As I explain in the Sun today, the party has plans to get on with its blue-collar drive this autumn, including getting more working class candidates standing for seats. But this is all pointless if the policies that it introduces either hurt working people or don’t do enough to help those from disadvantaged backgrounds move up the ladder.
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