Will Dogecoin give Elon Musk the last laugh?

There’s something deeply pleasing for fans of cosmic jokes everywhere about the world’s richest man personally taking the time to sell you a pup. Or a pup-related crypto-currency, at least.

In between lobbing rockets at the moon, singlehandedly revolutionising the car industry and raising a ten-month old child, Elon Musk has recently been using Twitter to talk up Dogecoin – a joke crypto started in 2013 by geeks for geeks in homage to an internet meme featuring a knowing-looking Shiba Inu dog. Still with me?

Every few days, Musk posts a playful tweet referencing the coin to his 46 million followers. ‘Dogecoin is the people’s crypto. No need to be a gigachad to own,’ he tweeted last week (chad is nerd-speak for a potently attractive alpha male). ‘No highs, no lows. Only Doge’, read another. Far be it from me to attempt to infer the workings of a mind seemingly possessed of an intelligence quotient approaching four figures, but the tweets are funny (Musk is funny): proud advertisements for the poster’s anti-normie geek king creds.