Nine years ago, when Rishi Sunak was campaigning to be the Conservative candidate for Richmond in Yorkshire, he knew his background wouldn’t work in his favour. Here was a millionaire City slicker – fresh from a spell in Silicon Valley – standing in a rural safe seat against local rivals. William Hague, who was retiring from the seat, told him he’d need to do a crash course in country living. Sunak replied that he’d milk some cows right away. Now, the Prime Minister takes great pride in his familiarity with rural issues. He cites hill farming as a passion and boasts to friends of his ‘deep knowledge of sheep’.
The hope in No. 10 is that such knowledge could give the Tories the edge when it comes to wooing what has recently become one of the trickiest voter groups: farmers.
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