The Stein’s at Home steak menu box (£65) says ‘Love from Cornwall’: it is not for people who live in Cornwall. It is, rather, a cardboard mirror of Padstow, Rick Stein’s slate-covered, teal-painted, monstrous Cornish Center Parcs for upper-middle-class holiday-makers, and it has its own whimsical map of Rick Stein outlets in case you stray too far from the Rick Stein path, like Dorothy heading to her death. I went to Padstow during the first lockdown and heard guilty testimony: some natives enjoyed pandemic because Padstow was almost real again. But that is over now, and here comes the counter-revolution to reassert itself in cardboard. People will follow later.
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Cornish people know that this version of Cornwall (bright lobsters, pale cheeses) is not designed for them because they cannot afford it — they work harder and for less money than almost anyone in England — and because it is stupid.
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