The Stein’s at Home steak menu box (£65) says ‘Love from Cornwall’: it is not for people who live in Cornwall. It is, rather, a cardboard mirror of Padstow, Rick Stein’s slate-covered, teal-painted, monstrous Cornish Center Parcs for upper-middle-class holiday-makers, and it has its own whimsical map of Rick Stein outlets in case you stray too far from the Rick Stein path, like Dorothy heading to her death. I went to Padstow during the first lockdown and heard guilty testimony: some natives enjoyed pandemic because Padstow was almost real again. But that is over now, and here comes the counter-revolution to reassert itself in cardboard. People will follow later.
Cornish people know that this version of Cornwall (bright lobsters, pale cheeses) is not designed for them because they cannot afford it — they work harder and for less money than almost anyone in England — and because it is stupid.
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