Katy Balls Katy Balls

Conservatives scratch their heads over how to appeal to the young

An insight into the problem the Conservatives face winning over younger voters can be found in this year’s party conference guide. In the listing advert for an event on young people and future jobs,  a speaker is denoted as a ‘young person’ by way of proof that the Tories have actually managed to locate one.

Given that Labour leads by 35 points in the 18-24 bracket, it’s not a laughing matter for the Tories. Theresa May’s attempt to kick off conference with a bold pitch to these young voters has failed to take off. Her announcement on Sunday of more money for help to buy and a freeze on tuition fees has managed to attract criticism from all sides as a Corbyn-lite attempt to provide a temporary solution to a bigger problem.

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