Confronting the Tories’ original sin: they are still seen as the party of the rich.

Dominic Cummings is at it again. Michael Gove’s former advisor has become a reliably entertaining guide to the Whitehall labyrinth. It is plain, too, that Cummings likes to think of himself as a Teller Of Hard Truths Many Of Which Our Masters Prefer Not To Contemplate Too Deeply If At All. This is fun.

His latest post purports to be about swing voters, immigration and the EU but it is really about the biggest problem afflicting the Conservative party: who is it for? And who is it seen to be for? As Cummings puts it:

The fundamental problem the Conservative Party has had since 1997 at least is that it is seen as ‘the party of the rich, they don’t care about public services’. This is supported by all serious market research. Another problem that all parties have is that their promises are not believed. This includes Conservative promises on immigration since 1997 which have not been credible.