Lucy Vickery

Competition: Hard sell

issue 17 March 2012

In Competition No. 2738 you were invited to concoct a government ad that bravely attempts to attract applicants to an especially unappealing job of your invention. Some time ago a reader brought to my attention an ad for the position of ‘Band 3 Process Developers in the VOA2015 Process Team’. Such was its mind-boggling impenetrability (‘The VOA2015 Programme is redesigning the Agency’s processes to create a simplified process model that will better support the new structure of the Agency as it moves into Business Streams…’) that it brought me to wondering who would conceivably apply for such a job and whether the ad could perhaps have been written in a more beguiling way — which is where you come in. Derek Morgan gets the extra fiver. The others net £30 each.

Perception Change Management (Bankers’ Bonuses): ref. PCM/BB
Her Majesty’s Government seeks an experienced image consultant to rehabilitate bank bonuses, initially in those organisations part-owned by the State.

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