Jack Rivlin

Comedy gold: the economics of internet irony

[Getty Images] 
issue 22 May 2021

If you’re looking for proof we live in a computer simulation, consider the farcical story of dogecoin. Named after an internet meme about a talking dog, the joke currency was created as a parody of bitcoin. Dogecoin has no practical uses, yet online investors have ploughed billions into it. ‘We thought it would just make the viral rounds on social media,’ said founder Jackson Palmer. Last week the valuation passed $68 billion — more than Kraft Heinz and Ford. Palmer is now worth several hundred million dollars. Not bad for a Twitter gag.

Although it’s seven years old, dogecoin wasn’t a big deal until a few months ago, when supportive tweets from Elon Musk, the world’s richest man, fuelled an explosion in popularity. It is the most successful in the new ‘comedy gold’ asset class: ludicrous investments which reach dizzying valuations simply because people find them funny.

In January, an online mob of day traders banded together to pump the price of a struggling American video games shop called GameStop.

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