Alex Massie Alex Massie

Come in Britain, your time is up

How do you kill an idea? That is the Unionist quandary this weekend. For a long time now the Better Together campaign has based its hostility to Scottish independence on the risks and uncertainties that, unavoidably, come with independence. This, they say, is what tests well with their focus groups. No-one gives a stuff about all that identity crap, they say, so there’s no need to talk about it. Instead, hype the unknowns – of both the known and unknown variety – and bang on and on about all that risk and all that uncertainty.

Which, like, is fine. Until the point it ceases to be fine. Until the point at which it stops working. Which, like, would be right about now.

YouGov’s previous poll was an Oh fuck moment for Unionists. Today’s upgrades the threat level by another couple of notches. We’ve reached DefCon Oh my fucking God. But not in a good or droll way.

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