Classic celebrations

It’s 20 years since Classic FM launched itself on the airwaves with a blast from Handel’s ‘Zadok the Priest’. Its mission was to play ‘the world’s greatest music’ non-stop to an audience for whom the classics was a no-go area. On paper it’s worked a treat. The station now claims five million-plus listeners, who love its blend of Vivaldi, Prokofiev and John Barry interspersed with adverts for dental implants, Age UK and classicfm.com/romance.

Last Friday was devoted to its birthday celebrations. Alan Titchmarsh brought in a celebration card, John Suchet confessed that as a newsreader on ITN he dreamt of being able to present a programme on the station (he’s now a morning anchor), Gareth Malone, musical guru of The Choir, told us that the station has played a part in shifting perceptions of classical music. It has ‘a very important role in the cultural life of the country’. The next moment we segued into the theme tune to Dr Finlay’s Casebook.