Lloyd Evans Lloyd Evans

Cheapening the currency

Lloyd Evans deplores the monstrous proliferation of arts prizes

issue 27 February 2010

Here come the Oscars. Even people who rarely visit the cinema can’t resist the world’s greatest awards ceremony. The collision of extremities makes it compulsive viewing. It’s a sort of morality play where the seven deadly sins, and their contrary virtues, are paraded in dumbshow. Greed, hope, vanity, despair, jubilation, pride, joy, envy and a dozen other maxed-out sentiments are let loose. Moderation is banned. Temperance, decency and any restraining impulse must take the night off so that excess and all its spiritual allies can frolic and cavort. We know what will happen. The winners, clutching the pepper pot-sized statue, will sob their gratitude to the world and claim that the gilded midget means more to them than all the money they will ever earn. Chances are, they’ll be telling the truth. The ceremony has one perfectly sincere objective. It brings kudos and publicity to the winners.

Creative people are peculiarly susceptible to the lure of prizes.

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