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It is safe to say that readers of Condé Nast Traveller and the Sunday Times Travel Supplement will never be troubled by a review of the Holiday Inn Reading M4 Junction 10. Its name will never appear beside Le Sirenuse or the Gritti Palace in lists of the world’s most opulent hotels. The aroma of the bougainvillea does not waft across the underground car-park, not can you sit on your balcony sipping a glass of Frangelico as you watch straw-hatted gondolieri ply their centuries-old trade along the Grand Canal. Instead you get a view of a business park outside Reading.

And yet the HIM4J10 (as we aficionados call it) is really a very good hotel. A few of the staff are Indian, which means you can get a really good Chicken Jalfrezi until 11 p.m. — something you won’t find at the Georges V in Paris. And, at the weekend, you can get a pretty nifty room for £55.