Rosie Millard

Can VR help to sell art to kids?

South by Southwest's immersive art experience is fatally didactic, and fools nobody

The only way to immerse oneself properly in Georges Seurat’s ‘La Grande Jatte’ is to go to Chicago and stand in front of it. Credit: Helen Birch Bartlett Memorial Collection / Bridgeman Images

  • (Hi)story of a Painting: What’s the Point?

    South by Southwest Festival

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Winston Churchill reputedly said ‘Success consists of going from failure to failure without loss of enthusiasm.’ This adage must have been at the forefront of the minds of Jaguar’s chief executives as they unveiled the brand’s new electric concept car, the Type 00, during Miami Art Week. The company has had a torrid past few

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