Rosie Millard

Can VR help to sell art to kids?

South by Southwest's immersive art experience is fatally didactic, and fools nobody

The only way to immerse oneself properly in Georges Seurat’s ‘La Grande Jatte’ is to go to Chicago and stand in front of it. Credit: Helen Birch Bartlett Memorial Collection / Bridgeman Images

  • (Hi)story of a Painting: What’s the Point?

    South by Southwest Festival

Already a subscriber? Log in

This article is for subscribers only

Subscribe today to get 3 months' delivery of the magazine, as well as online and app access, for only £3.

  • Weekly delivery of the magazine
  • Unlimited access to our website and app
  • Enjoy Spectator newsletters and podcasts
  • Explore our online archive, going back to 1828

Read next

Trending

Lloyd Evans

Kemi’s PMQs debut left a lot to be desired

Slightly childish and she didn’t win. That’s how Kemi Badenoch fared during her first bust-up with Sir Keir Starmer at PMQs. She began with a snippy reaction to his gag about the Tory party’s penchant for changing its commander-in-chief. Sir Keir said that Kemi was the fourth leader he’d faced in less than five years.

More on post-impressionism

Also by Rosie Millard

Latest

Comments

Join the debate for just $5 for 3 months

Be part of the conversation with other Spectator readers by getting your first three months for $5.

Already a subscriber? Log in