Can the Ineos Grenadier rival the Land Rover?

When Land Rover finally axed its ‘old’ Defender in 2016 and promised to replace it with something better, traditionalists shed tears as readily as their beloved old-school Landys dripped oil. And the arrival of the ‘new’ Defender in early 2020 did nothing to help: ‘too expensive’, said some; ‘too complicated’, said others. ‘Too precious’, they moaned. ‘Not a real Defender’, they concluded.

Oddly, it seemed, such people really did want to carry on driving a car based on a 70-year-old design that was bereft of safety features, as aerodynamic as a breeze block, as draughty as a shed, rusted readily underneath and with the turning circle of a tanker.

But one person decided to do something about the obvious gap in the market left by the demise of the old Defender – and that was Sir Jim Ratcliffe, chairman of Ineos Group and often named as one of the UK’s wealthiest people.