Chris Reiter and Will Wilkes

Can German cars survive Donald Trump?

Donald and Melania Trump ride in a Mercedes Benz in 2007 (Getty Images)

In 2003, Donald Trump took delivery of a Mercedes-Benz SLR McLaren, a $450,000 German supercar that blended precision engineering with Formula 1 bravado. Photographed grinning over its bodywork in Manhattan, he looked every bit the unabashed playboy flaunting a new toy. Two decades on, he’s threatening to hammer the very firm that built it – and Germany’s car industry as a whole – with a 25 per cent tariff on European auto imports.

Germany’s post-Cold War boom was built on a single assumption: that ever-deeper globalisation was here to stay. As we explore in our book Broken Republik and its German sibling Totally Kaputt?, the country’s carmakers made an all-in bet on the so-called End of History.

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Written by
Chris Reiter and Will Wilkes

Chris Reiter is a senior editor at Bloomberg News in Berlin. Will Wilkes is automotive and industrial correspondent for Bloomberg News in Frankfurt. Their book Broken Republik: The Inside Story of Germany’s Descent Into Crisis was released by Bloomsbury on 6 March. The German edition, Totally Kaputt?, was published by Piper Verlag on 27 Feb.

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