Ross Anderson

Can Apple make virtual reality relevant?

  • From Spectator Life
(Getty Images)

Earlier this week, Apple unveiled their latest product: the Vision Pro ultra-premium mixed reality headset. It’s sleek, advanced and luxurious, powered by Apple’s class-leading M2 and R1 chips, running their new VisionOS operating system, and built with a blend of glass, aluminium and plush fabric.

Seven years after that messy launch, the Watch division made Apple $41 billion last year

Put simply: it’s the world’s most technically advanced pair of ski goggles. With dual ultra-high-resolution screens, five sensors, and 12 cameras, it can pull you into virtual worlds of unprecedented fidelity or – with a turn of a dial – project digital objects, tools, screens and notifications onto the world around you. It’s the most advanced, stylish, consumer-mixed-reality headset ever made, and pretty damn cool, but priced accordingly. It starts at $3,499 (£2,814) and releases next year.

For many, virtual reality (VR) headsets just seem like a toy. But for Apple, this is no joke.

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