Jamie’s Ministry of Food (Channel 4, Tuesday); Ian Hislop Goes off the Rails (BBC4, Thursday)
‘People have a problem with me,’ claims Jamie Oliver, but I’m not one of them. I’ve had my doubts in the past — overuse of phrases like ‘luvly jubbly’, the Sainsbury’s ads, the general extreme jealousy of his stupendous wealth, ruining my daughter Poppy’s name by calling one of his daughters Poppy and starting a massive trend — but I love his new campaigning series Jamie’s Ministry of Food (Channel 4, Tuesday), just as I loved his last campaigning series Jamie’s School Dinners and his ‘Look, I can still cook you know and, by the way, check out what a luvly jubbly, pukka vegetable garden I can now afford’ series Jamie at Home. The guy’s a genius.
His new campaign finds him in Rotherham — ‘****ing ****ed off’, as usual, for Jamie is not the sort to allow Gordon Ramsay to get too far ahead in the Roger Mellie sweary celebrity stakes — trying to teach fat northerners how to cook.
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