James Forsyth James Forsyth

Cameron would be advised to talk about people power

David Cameron was speaking in odd circumstances today. He was talking to a party that was back in power after more than a decade in opposition. But unlike Tony Blair in 1997 he couldn’t devote his speech to a celebration of that both because his party did not win a majority and because of the situation the country is in. To compound this, Cameron was speaking a fortnight before the spending review; further tying his hands in terms of what he could say.  

Politically, the principal argument that Cameron wanted to make was about fairness. He was trying to move fairness from being purely about redistribution to one about reciprocity, about people deserving the help that they are given. If Cameron can succeed in this argument, he’ll move the centre of gravity in British politics.

There was also yet another attempt to get the Big Society going as a theme.

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