Cameron’s two-pronged counterattack

A freewheeling, shirt-sleeve kind of speech from Cameron in Kennington this morning. But not one that was without substance. His main purpose was, as he put it, to “redouble the positive” – which meant more about the Big Society. Cameron has fashioned a persuasive narrative out of this, but question marks still remain over whether it will mean much to voters who just want CHANGE, without the nuance and jargon. As I suggested earlier, this is perhaps the biggest question hanging over the election campaign right now.

The other part to Cameron’s speech was a warning about a hung parliament. Or as he put it: “If we get any other result, then we could be stuck with the problems we’ve got now.” I lost count of how many times he used the word “decisive” as part of this. “We need decisive leadership … decisive government … only a decisive Conservative win,” etc.