Cameron's "deal" has backfired - badly. So what will he do now?

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It should, by now, be clear to David Cameron that he is in some degree of trouble with his referendum. The latest YouGov poll shows the ‘out’ side with a four-point lead: those who were waiting for his renegotiation to yield results have been appalled first at the paucity of the “deal”, and then at his shameless attempt to sell it as a victory. As Cabinet members rally behind this non-deal, we are presented with the unedifying sigh of an establishment closing ranks. This, in itself, causes a degree of public revulsion – which is being reflected in the polls. This is the story of the European Union: our attempt at negotiation, our failure, and then an attempt to dress up the failure as a success. The temptation to end this cycle of deceit with a “leave” vote grows ever stronger – as the polls indicate.