Why is David Cameron inviting everyone into his kitchen? The Sun has followed the Prime Minister around with a day-in-the-life video, which starts in his kitchen and includes a recipe for sophisticated sardines on toast while the Standard has an interview with Cameron in this afternoon’s paper that starts… in the kitchen.
The Prime Minister also gave an interview to BuzzFeed last night, not in his kitchen this time, but the premise on which he accepted the interview was presumably still the same: that it would allow him to foreground his personal qualities, rather than spend too much time arguing about policy (though the Standard interview is very political in its second half once the Prime Minister has finished getting all misty-eyed about his kitchen, almost suggesting that he feels ‘respect’ whenever he thinks of it).
That Cameron agreed to be interviewed for an apparently rather small online audience (10,000) for BuzzFeed and to be followed around for a day at work tells us a lot about the way he handles the media.
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