Peter Hoskin

Cameron road tests his anti-Ed message

After Fern Britton’s triumph over Gordon Brown a couple of years ago, we should know that This Morning interviews can have a certain bite to them. But if you needed more convincing, then how about David Cameron’s appearance on the show this morning? Lurking behind all the talk of baby Florence and the Obamas, was a sprightly discussion of both defence cuts and the new Labour leader. Cameron was combative on both.

Most noteworthy were Cameron’s attacks on Ed Miliband. I imagine they will set the template for how the anti-Ed operation is conducted in future. The main aim, it seemed, was to defuse Miliband’s talk of an optimistic New Generation – a woefully specious phrase, to be sure, but one that some Tories fear might gain traction. “I’m very optimistic,” assured Cameron, “that if we deal with the deficit, if we pay down our debts, live within our means, we’ve got a great future as a country.”

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