This speech was authentic Cameron. It was the most modernising speech that he has given since becoming Prime Minister and an attempt to reposition the Tories as the party of ‘true equality’. It was a return to the approach that characterised his leadership before the financial crash of 2008.
Traditional Tory thinking has always been that if you work hard you get on, that you can pull yourselves up by your bootstraps. But this speech argued that for some people in society this simply isn’t true, that they find their opportunities blocked at every turn. Cameron cited the example of a black girl who had to change her name to Elizabeth before she got any job interviews. Ameet Gill, Cameron’s director of strategy and one of the architects of the speech, along with Jessica Cunniffe, is fond of quoting the Martin Luther King line that ‘it’s all right to tell a man to lift himself by his own bootstraps, but it is a cruel jest to say to a bootless man that he ought to lift himself by his own bootstraps.’
Throughout the speech Cameron used the kind of statistics that you would expect an opposition leader to use—three babies a day are born in Britain addicted to heroin, 70% of prostitutes were once in care, half of criminals reoffend within a year of being released—to make his argument about the scale of social reform that is needed in Britain.
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