Cameron needs to show that life is better under the Conservatives

The election of a new Labour leader means that proper politics has resumed. David Cameron now knows who he needs to beat to win the next election. As I argue in the magazine this week (subscribers), if the Tories are to secure a majority in 2015, they’ll need to do better among those in households with an income of thirty-odd thousand or so, what pollsters call the C1s.

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Simon Cook

Pensioners have never had it so good

The last time the Tories won outright, they got 52 percent of the C1 vote—more than double Labour’s total. But in 1997, Labor and the Tories split this group evenly. The Tories have never fully recovered from this.  In 2010, the Tories garnered 39 percent with this group, a mere three percent swing since 2005. Tory candidates say that these voters just couldn’t see how they would benefit from a Tory government.