There is something about impending doom which focuses the mind. That is why the Tory conference in Blackpool was perhaps the most effective brainstorming session in the party’s history — albeit inadvertently. David Cameron arrived facing an election. He left the northern seaside resort having scared Gordon Brown away from going to the polls — and, in the process, launched a policy strategy more radical than he had ever dreamt he would be pursuing. The proposal to raise the inheritance-tax threshold to £1 million grabbed all the headlines and seems to have struck a chord in the Labour marginals that worried the PM very much. Much less attention was paid, however, to a much more radical proposal: namely, to bring the ‘Wisconsin welfare revolution’ to Britain.
He first slipped this out in a television interview in Blackpool, and then repeated it for good measure in his conference hall speech. The invocation of Wisconsin — a state in America’s upper Midwest — would have passed over the head of most people in the Winter Gardens, let alone in the country.
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