Peter Hoskin

Cameron gets his message spot-on

Just a quick post to encourage CoffeeHousers to read David Cameron’s speech to his party’s Welsh conference today. It’s not just the clearest, and most sensible, exposition of the Tories’ economic message that I’ve come across so far – it’s also the finest overall speech that I can remember Cameron giving for some time.  Plenty of hard-hitting passages, both attacking Labour’s record and – crucially – setting out a positive alternative.

What really makes it so impressive is the simplicity of its central message: that you can achieve better government, and better services, for less money.  The Tories have been feeling their way around this theme for a while now – with their “more for less” slogan; with George Osborne’s progressive politics speech last year; and with their general transparency agenda.  But here it all coalesces, and is delivered with greater evangelical fervour than ever before.

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