Cameron and Clegg, head to head

Now here’s a shock: something to trump the relentless tedium of the Cricket World Cup. The AV referendum. Labour MP Jim Murphy held his constituency surgery in a large supermarket today and it was well attended, but no one asked about the referendum. Murphy ruefully tweeted: ‘the public are so out of touch with today’s politicians.’

But it is odd, or at least it should be, that the nation’s second ever plebiscite has inspired only indifference; then again, electoral reform is not a subject to quicken the pulse. Even the campaigners are resigned to expect scant enthusiasm for their cause. The campaign is days old and already its emphasis has shifted from principle to personality. Royal couple of the moment, Colin Firth and Helena Bonham Carter, are the faces of the Yes campaign – a task for which they are singularly unqualified. Meanwhile, the No campaign has decided that its best hope is to chastise Nick Clegg.