Edie Lush

Calling in the Geek Squad

Why would anyone choose to spend an afternoon with a self-proclaimed geek in a clip-on tie, who calls himself a ‘field agent’? Carphone Warehouse is betting that many of us will jump at the chance. They’ve brought the Geek Squad over from the US and are offering their nerds to UK consumers and their computers.

issue 01 September 2007

Why would anyone choose to spend an afternoon with a self-proclaimed geek in a clip-on tie, who calls himself a ‘field agent’? Carphone Warehouse is betting that many of us will jump at the chance. They’ve brought the Geek Squad over from the US and are offering their nerds to UK consumers and their computers.

Why would anyone choose to spend an afternoon with a self-proclaimed geek in a clip-on tie, who calls himself a ‘field agent’? Carphone Warehouse is betting that many of us will jump at the chance. They’ve brought the Geek Squad over from the US and are offering their nerds to UK consumers and their computers.

Two thirds of Britons now own a PC and nearly as many of us are connected to the internet, 73 per cent via broadband, and increasingly we are using home networks.

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