Lynton Crosby addressed the Conservative parliamentary party last night about the party’s messaging for the European elections. Amusingly, I hear he told those gathered to watch one of his powerpoint presentations that while Jesus only had 12 disciples, David Cameron has 305 to spread his message. Perhaps the next Downing Street wooing event will see the Prime Minister handing out loaves and fishes to his backbenchers. After a rather off-message week, the Conservatives need their MPs to get into line and start talking about that long-term economic plan today as George Osborne unveils his Budget.
One of the key words to look out for is ‘resilience’, which the Chancellor has already dropped into his tweets about the exciting new pound coin. The trick for on-message Tories is, as James explained in his Mail on Sunday column, to show that things are far from fine and dandy with the economy and there is still a good long way to go.
Comments
Join the debate for just $5 for 3 months
Be part of the conversation with other Spectator readers by getting your first three months for $5.
UNLOCK ACCESS Just $5 for 3 monthsAlready a subscriber? Log in