Brown’s super subs

I had so much material left over from my political column this week – looking inside the doors of the revamped Team Brown and the needing-to-be-revamped Team Cameron – that I have posted a longer version online. The gist: Brown has had a Goldman Sachs-style restructuring of No10 and he has hired very good people. He’s recognised his shortcomings, and subcontracted out to people who will not bungle. This contrasts with tales of drift at CCHQ, where – in West Wing terms – there is no Leo McGarry figure making the operation work. Cameron’s ideas are good, his press operation is good. But in terms of retail politics, you have to take this product to market. And to do this, you need a marketing strategy that decides what points are important – and starts hammering the message now. Team Brown has undergone a revolution that I outline in the piece.