A friend of mine, a BBC producer, sends this text message: “I’m watching the PM ‘relaunch’ from behind the sofa. The slow public death of Mr Brown continues. Painful to watch.” Difficult to disagree too much. My thoughts:-
1) “It’s been a bad night” he started – woops! Wrong soundbite. That one was for use on Friday morning. He tries again. “It’s not been the best weekend, let’s say” – cue flash of weird smile.
2) “I think it’s true I’m a more private person in a public arena” – yip, an introvert in an extrovert’s job. But this is just a small part of the problem
3) “I come from a pretty ordinary background. We as a family felt the pinch when things went wrong.” This is a new one, and it’s not entirely convincing.
4) “I am resolute and determined.

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