‘You can’t get better than a Kwik-Fit fitter. We’re the boys to trust!’ I remember the TV advert well. When I was a child, the sight of the dancing men in blue overalls made me look forward to being old enough to drive a car so I could go to the cheerful cockney geezers to get my flat tyres seen to. A sequence featuring a boy in blue twirling a young girl around the depot floor particularly convinced me of the essential goodness of this organisation. The lyrics were stirring stuff (I’m not so sad that I remember them; I looked up the advert on YouTube): ‘Every Kwik-Fit fitter has to go to school, we teach them all they need to know, each little golden rule…So drive on down to Kwik-Fit, we’ll weigh in just for you, every product’s guaranteed, you’ll love their prices too! You can’t get better than a Kwik-Fit fitter…’ And so on, with much ‘Knees Up Mother Brown’ dancing.
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