Sir Richard Branson may often personify a leering joke, but, as Steve Richards observed this morning, this election is descending into a personality contest. Branson remains a symbol of British entrepreneurial success: his endorsement is crucial and I expect to see this story splashed across the right-wing tabloids tomorrow. The Standard quotes Branson saying:
“I believe the UK’s record budget deficit does pose a serious risk to our recovery.
“It would be damaging if we lost the confidence of the markets through delayed action and saw interest rates have to go up steeply.
“We are going to have to cut our spending and I agree with the 20 leading economists who said we need to start this year.
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