The British tourism industry appears to be gripped by a form of schizophrenia. On the one hand, we are told that holidaying in Britain has never been more fashionable, with hotels and resorts enjoying a boom this summer. ‘Suddenly our seaside towns are the places to be. Santorini is out. Scarborough is in,’ gushed the Sunday Times last weekend.
On the other hand, it is barely a month since we were warned that domestic tourism was facing its deepest ever crisis. Overseas bookings were plummeting, down 15 per cent in April compared with the same period in 2002, revenue was falling and the government was urged to bail out the beleaguered industry. So dismal were the fortunes of the trade that the entire royal family was roped in to give a boost to something called ‘British Tourism Day’, whose central PR stunt was a visit by the Queen to Legoland at Windsor.
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